Ivan Djayaputra    Director, Brand Creative    Email    Resume
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RETHINK OUR INFLUENCE


The brief: Show up as a brand for AAPI creators during a tumultuous for the community.
The AAPI Community has been dogged by the Model Minority myth for years. Too often in media, Asians are only represented in very specific ways — as quiet, reserved, and ultimately as “Good Influences.”
Rethink Our Influence celebrates AAPI instcreators who are breaking the mold and pushing culture forward on the platform by breaking a stereotype. By redefining what “Asians are good at”.