—Adweek
StockX isn’t looking to shed its reputation as a premiere destination for sneakerheads, but it doesn’t want to be fully defined by it either. The global launch campaign, Own it, is about the diverse richness of people’s characters. In the anthem film, faces are hidden and characters are expressed without words.
Big thank you to the partners: Supreme, The North Face, Nike, Magic: The Gathering, Nvidia, Lego, Drew House, New Balance, and Kaws.