Role
StockX is the biggest sneaker reselling site in the world and a staple in culture. As the Group Creative Director, I led StockX’s transformation from a sneaker reselling marketplace to a platform for self-expression.
Own It
”StockX's New Ad Is a 'Character Study' Not a Sales Pitch” -Adweek
The global launch campaign, Own it, is about the diverse richness of people’s characters. In this film, faces are hidden and characters are expressed through the things people own.