Roblox
I was tasked to build a brand that scales and adapts, fueling the company’s era of hypergrowth.
At the core of the brand is the idea that Roblox is more than games. It’s about endless possibilities.
A bold system shaped by
our community and experiences
Roblox isn’t just a platform, it’s a universe of over 40 million experiences where people come together to create, play, learn, and imagine. More than games, it’s a place of constant reinvention.
I led the Partnerships pillar, bringing iconic IPs onto the platform, such as:
On social, the community comes together and tell their stories
Occassionally, special guests drop by, like Ice Spice.
At Roblox’s most important event of the year, RDC, we launched the brand anthem film, Lift Off.