Roblox
I was tasked to build a brand that scales and adapts, fueling the company’s era of hypergrowth.
At the core of the brand is the idea that Roblox is more than games. It’s about endless possibilities.
A bold system shaped by
our community and experiences
Roblox isn’t just a platform, it’s a universe of over 40 million experiences where people come together to create, play, learn, and imagine. More than games, it’s a place of constant reinvention.
On social, the community comes together and tell their stories And, occassionally, special guests drop by
The brand launch wraps with the anthem film, Lift Off