Role
Reporting to the VP of Creative, I built the brand from the ground up, overseeing everything from strategy and campaigns to brand visual expression and tone. I led the internal creative department and external agencies. Additionally, I managed relationships with four CMOs, collaborating closely with Brand Marketing and cross-functional partners in Partnerships, Business Development, Growth, and Social.
Lift Off
Roblox is about to launch a next generation of games including popular IPs for the first time. So we literally launched them. Cameos by Kungfu Panda, Barbie, Netflix’s Stranger Things, Netflix’s One Piece, Doraemon, FIFA, NBA, Chucky, Teenage Mutant Ninja Turtles.EditLauren Dellara @ Rock Paper Scissors
Chaos Is Fun
What makes Roblox different than any other gaming platform? The top perfoming games have a something in common: Chaotic Fun. We turned the strategy into a visual expression that lives across OOH, Web, Social, Events, and pretty much everywhere.