From a sneaker reselling marketplace to a platform for self-expression.

StockX is the biggest sneaker reselling site in the world and in prep for IPO, they needed to be bigger. To be the people’s platform.

”StockX's New Ad Is a 'Character Study' Not a Sales Pitch” -Adweek

I helped positioned StockX from a site to buy and sell sneakers to a platform for self-expression. The global launch campaign, Own it, is about the diverse richness of people’s characters. In this film, faces are hidden and their characters are expressed through the things they own.

Role: Group Creative Director